Getting on top of Search Engine

To get on the top of the search engine ranking(SERP) is what most of the people think is the only thing will improve their sales, but is that really true. Sure it does improve your website’s rating and your website traffic. The truth is that thinking of visitors and page views in turns of numbers might not be the ultimate way of improving the overall performance of your website. Even if you are a dot com owner, your business is governed by almost similar principals as a regular business owner.

SEO tools like link building and directory submission service are just tools, just by using them without doing a proper research will not improve anything. Just like an ordinary business, people look at your advertisement come to your website, but when they don’t find anything interesting they are not coming back. You’ll just end up becoming one of those spammy website and nothing more.

There are many examples of website that just buy links with desired anchor text, what do these websites do? Try searching Google on key word “sale” and you’ll end up on a webpage that has nothing to do with sale, but still that website ranks on the first page of Google search. If you are visitor, you’ll just bounce of the page in matter of seconds, and next time when you see the same website popping up in the search result, you are not going to visit it.

So you need to focus on relevance of your website and set correct keywords. If Google does not find relevant text on your webpage with reference to your keywords and meta tags, it will simply put your website on the bottom. So invest in conversion optimization rather than using sneaky codes to improve performance of your website and improve website traffic.